location: Bangalore

area: 865 sq m

challenges

- To innovate a universal system of aesthetics and functionality, that can be easily replicated across various franchises, in different cities

- To minimise the time of execution, by devising a set of standardised units for display of various products (independent of individual site conditions)

- To design a strong brand experience

design response

The expansion of this retail chain with a slew of franchises across various towns in India called for systems in the interiors to be regulated, for a quick site start-up. Some strategic visual and experiential vocabulary is employed for all stores across India.

For design of a flagship store in Bangalore, the site offered a scope for volumetric intervention, thus leading to the addition of a mezzanine that houses the music, toys and stationery section. The arrival to the store is in a double height volume, with the access to the mezzanine at the far end, in order to prolong the browsing experience through a planned curved aisle. The organisation of racks, lighting grid and the ceiling modulation delineates the curvilinear path. The racks are punctuated by highlight features such as the graphic/poster wall or reading spaces, thus creating smaller zones of interest within a larger domain.