The visualisation for UFO cinemas, the pioneers in digital screening in small towns across India, required an exercise in creating a flexible prototype that would simultaneously accommodate various dynamic, context specific parameters and signify the paradigm shift in the cinematic experience and technology, yet retain an aspirational image of a small town cinema hall. As a first, numerous conditions of site and surroundings were imagined as constants shaping varied configurations of screens (single/twin) and amenities. 

Plying to the demands and challenges of  towns across India, there was a need to optimise the use of resources and manage the constructional and commercial viability of the endeavor. These parameters define the compact plan organization, with simple circulation and use of bare roof structure on load bearing walls. 

Along with these are introduced features, integral to the life in towns, like the high plinth that becomes a forecourt for the crowd to ‘hang out’ at, and the quintessential galla (shop) near the booking window. Programmatic features such as a snack bar, ATM and canteen adds to the commercial viability of the place along with upping the facilities in a conventional small town cinema hall. 

The distinguishable sectional profile, along with the front façade, is a careful consideration of the aspirations for such a program, so as to let the architecture become the ‘image’ for it.

Movement path

Typology exploration through model: single screen cinema

single screen cinema

single screen cinema

Typology exploration through model: 121 seater twin cinema

121 seater twin cinema

Typology exploration through model: 198 seater twin cinemas placed side by side

198 seater twin cinemas placed side by side

Typology exploration through model: 200 seater twin cinemas placed side by side

200 seater twin cinemas placed side by side

Typology exploration through model: 212 seater twin cinemas stacked one above the other

212 seater twin cinemas stacked one above the other

Prototype constructed in Panvel. Model replicated across small towns in India

UFO Moviez India Ltd.

2009

426 smt

Structure: Jigar Shah