As a first retail store for SHARPEX, a garden machinery venture, the visual identity demanded some direct references for introduction of their products. References from the landscape make up the visual vocabulary of the store, with the ceiling grid derived from the branching of a tree along with the graphic panels on the walls that supplement this branching. For the display of larger machinery, a carpeted ply base with pebbles around replicates an outdoor garden setup. For the smaller hand tools, a grid with wall brackets is customised.

Plan showing display aligned against the wall along with indication of ceiling grid (in dotted)

Ahmedabad

Sharpex Engineering Works

2011

35 smt

Manika Chawra

Kunjal Panchal